It’s an ambitious target given how much telcos struggle to organically grow revenue amid stiff competition. It is hoped that the combination of all these endeavours will grow SK Telecom’s annual turnover to 22 trillion won ($18.7 billion) by 2025, up 20 percent from KRW18.6 trillion in 2020. It also represents a fresh opportunity for telcos to ‘own’ the customer experience however, given the number of false starts the virtual reality industry has had over the years, and the bandwidth challenge that comes with facilitating real-time virtual experiences over the Internet, the broadness of its appeal is still hard to gauge. Ryu intends to turn Ifland into an open platform, enabling a diverse range of companies to create experiences and – crucially – use the metaverse as a marketing channel. Anyway, SK Telecom’s one is called Ifland, and much like Meta’s metaverse, its aim is to make it easy for people to conduct virtual interactions with friends using personalised avatars. The social network formerly known as Facebook is working on one, and so is SK Telecom, which if nothing else suggests we might one day inhabit a terrifying and confusing multi-metaverse. Now we come to everybody’s new favourite/loathed (delete as appropriate) term: Metaverse. And on the enterprise side of things, SK Telecom has high hopes for edge computing, data centres and industrial IoT. SK Telecom’s new CEO also thinks AI can be used to develop tailored services for individual customers.
It will also spend more on original content, and establish more partnerships to make its services even harder to resist.
#SK 8812 DRIVER UPGRADE#
That’s the fluffy, corporate way of saying SK Telecom will continue to expand and upgrade its 5G network, and will converge its OTT and traditional home media services in response to changing end-user demand. Under Park’s leadership, SK Square has grand plans to expand aggressively into the semiconductor market.Īs part of his vision to evolve the remaining telco business into an “AI and Digital Infrastructure Service Company” (as visions go, it’s a popular one in this industry), Ryu will focus on leveraging the most advanced network technology to create customer-oriented services that maximise value and satisfaction. The change in personnel comes after the Korean telco spun off its ICT operation into a new entity, SK Square, which will be led by Ryu’s predecessor at SK Telecom, Park Jung-ho. Ryu Young-sang, the new CEO of slimmed-down SK Telecom, thinks AI and converged content services will help to drive a 20 percent increase in revenue by 2025.